Digital Marketing & Advertising

Introduction

Website Design & Development

At Cotton & Company, the principles of real estate sales are applied to the content schematic and navigation, creating an interactive and personal experience for the consumer. The fundamental development structure of the site and the behind the scenes content are fully integrated based on the strategic advertising campaign and intelligent digital marketing program. Developing a relevant website results in a lower cost per click for future digital investment and a compelling tool to make your project visible and accessible to prospective buyers.

Website Optimization

website optimization

Organic search rankings are the gold standard, and we want your community’s website to be easily found when consumers are researching new homes or starting their buying process. The structure of your site must include an integrated key word strategy designed to work in concert with the integrated digital programs. These hand-picked key words and phrases are specifically built around your project, heavily focusing on location and utilizing a variety of industry tools, giving your website the highest opportunity for relevant visibility. Cotton & Company focuses on creating a seamless user experience for potential consumers as well, that gives your website a boost with pertinent online searches.

Keyword Strategy

keyword strategy

Landing Pages

At Cotton & Company, the principles of real estate sales are applied to the content schematic and navigation, creating an interactive and personal experience for the consumer. The fundamental development structure of the site and the behind the scenes content are fully integrated based on the strategic advertising campaign and intelligent digital marketing program. Developing a relevant website results in a lower cost per click for future digital investment and a compelling tool to make your project visible and accessible to prospective buyers.

Digital Fulfillment

Responsive Programming

Link Building

Content Marketing

Social Targeting

Pay Per Click

Retargeting

Digital Creative

Measuring and Reporting

Contact